HOW WE SUPPORT THE SOCIAL SECTOR

Building social sector capacity

We leverage our experience and expertise to provide targeted research, evidence-based methodologies, and educational programs to help the social sector in Hong Kong and Australia achieve greater social impact and sustainability.

A deeper understanding of those you serve

By collaborating with us, you will gain deeper insight into the attitudes and behaviours of your target beneficiaries to deliver more focused communication and effective services.

Insights-based marketing strategy

Our insights-based strategic marketing advice is grounded in evidence-based research and effectively communicated through best-in-class storytelling.

Seamlessly navigate the East and West

We provide seamless translation throughout the entire research process (i.e. surveys and interviews in multiple languages). We ensure nothing will be “lost in translation” by providing local insights that take into account cultural nuances.

Bringing private sector expertise to the social sector

Nonprofits will benefit from commercial market research experience with large-scale corporations like Toyota, Coca-Cola, Swire Properties, and MTR Corporation among others.

WHAT WE DO

QUANTITATIVE SURVEYS

We craft simple, conversational-like surveys in Chinese that address your specific research objectives.

PAGODA has partnerships with panel providers, giving you access to your specific target audience.

USER EXPERIENCE (UX)

Developing an app or website targeting a specific audience for social good?

We work collaboratively with your UX researchers and designers to run agile LAB sessions.

FOCUS GROUPS / INTERVIEWS

In an increasing digitised world we live in, vast amount of data is collected on consumer behaviour on a daily basis.

We think it is ever-more important to have rich face-to-face conversations with target beneficiaries about their motivations and attitudes so we can make sense of insights gleaned from multiple sources.